One small step for a dog, one giant leap for Fetchnotes

November 13th, 2013

We’ve got some really exciting news!

Last year, we launched our first iteration of Fetchnotes while we were still students at the University of Michigan. A bunch of kids, really, this is what our team looked like on our original launch day on April 13, 2012.


Now we’re a group of 6 full-time, and…well, sometimes we still act like kids.

We added new features, rebuilt the front-end, rebuilt the back-end, but the basics were all the same — hashtags organize notes, @mentions share them with other users. That was it. And it helped over 80,000 of you take nearly one million notes. Not bad, but we knew something was missing.

Since that launch in 2012 and graduation from Techstars Boston that winter, we noticed some interesting trends. The people who lasted about 3 weeks stayed users long-term (the product gets stickier the longer you use it), but forming that initial habit was really difficult — except for the people who shared with others. Sharing users built habits because they would repeatedly open the app to check if there was anything new. To be honest, this was with a product where sharing was not easy — no notifications, only sharing with existing users, and a not-so-great experience. 10% of our active users were sharing with a product that put up ridiculous obstacles to its completion.

At the same time, we looked at what was happening in the market for consumer productivity and communication apps. No one in this space was building tools that worked for people individually as well as they worked for people together. Products either focus pretty much entirely on the individual, or start with social and work backwards (most collaboration products, but usually just email). Or worse, they’re simply too complicated for the average person’s needs in the first place.

Today, we’re proud to announce our second “true” iteration of Fetchnotes, which we’ve been calling “Project Dachshund” internally. This iteration maintains the single person utility you’ve always enjoyed (using hashtags to offer the simplest, most flexible way to keep things organized), but tightly integrates the family you share your shopping list with, the friends you recommend music to, the co-workers you exchange tasks with, and more.

Some of the new features you’ll be seeing:

-Notifications, both in-app and push

-Address book integration to share with non-users

-An archive for notes you no longer need but don’t want to delete

-An always accessible tutorial

-An easy way to invite the people you want to use Fetchnotes with

-A more intuitive way to filter by tags, contacts or text

-A total aesthetic overhaul

Stay tuned for similar updates coming to the Android app and web app, with more new features on deck. What are you waiting for?

Download it today!

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Have ideas, feedback or want to join our cause? Hit us up at founders(at)fetchnotes(dot)com — there are real people on the other side. Or, if you want to learn more about how we think about this space, check out these essays on the future of productivity and communication.